This weekend the clocks go back. We get an extra hour in bed, and then the evenings draw in fast. For businesses, that change in routine is a real opportunity.
Why autumn matters for marketing
When it’s dark by five, people spend more time at home, on their phones and laptops. They’re scrolling social media, researching purchases and planning for the months ahead. That means more chances for the right people to find you.
Your autumn checklist
- Check your ad schedules. If your ads only run during the day, test running them into the evening when people are browsing at home.
- Refresh your creative. Swap bright summer images for warmer autumn tones that feel seasonal.
- Update your opening hours. Make sure your Google Business Profile and website reflect any winter changes.
- Plan your Q4 content. Map out posts and emails for Halloween, Black Friday and Christmas now.
- Make your website mobile-friendly. Evening browsing is mostly on phones. Test your site on yours.
- Set up automations. Enquiries that arrive at 9pm should get an instant reply, even if you’re on the sofa.
Keep growing as the days get shorter
The clocks go back. Your growth doesn’t have to slow down with them. A few small changes now set you up for a strong end to the year.
Want a second pair of eyes?
Book a free 30 to 45 minute ideas call with the team. No sales pitch, just honest advice and a few ideas you can use straight away. Book your free ideas call or send us a message.
