Free tool / 1 minute

What is each lead really costing you?

Pop in a few numbers to see your cost per lead, cost per customer and return on ad spend, plus what a few small improvements could be worth. Nothing is saved or sent anywhere.

Monthly ad spend £ What you spend on ads each month. Average cost per click £ In your Google or Meta ads account. Website conversion rate % Visitors who enquire. 2–5% is typical. Enquiries you win % How many enquiries become customers. Average customer value £ What a typical customer is worth to you.

Your numbers each month

0clicks

0leads

£0cost per lead

0new customers

£0cost per customer

£0revenue

0xreturn on ad spend

What small improvements could be worth

Help me improve these Take the health check

Estimates only, based on the numbers you enter. Real results depend on your market, offer and follow-up.

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