Client: padel court design and installation
Services: paid search, tracking and conversion optimisation
The results
- +244% paid search clicks on the same budget
- −71% average cost per click, down to £0.22
- 18 form submissions a month, all measured
- 112k Google Search impressions since January
The challenge
The business was already investing in paid search, but clicks were expensive and it was hard to see which spend was turning into real enquiries. They wanted more of the right people finding them without simply spending more.
What we did
Rebuilt the campaign structure
We reorganised campaigns around the searches that mattered most, so budget went towards people actively looking for padel court design and installation.
Improved relevance
Tighter keywords, better ad copy and closer alignment between ads and landing pages improved quality and brought the cost per click down significantly.
Measured everything
We set up full conversion tracking so every form submission could be traced back to its source. For the first time, the client could see exactly what their budget was delivering.
Optimised every week
Ongoing weekly improvements, based on real data, kept costs falling and quality rising.
The outcome
Three times the traffic for the same spend, and a fully measured, full-funnel system the business can keep growing with confidence.
What this means for you
More budget isn’t always the answer. Often the biggest gains come from spending what you already have more efficiently and measuring it properly.
Want a second pair of eyes?
Book a free 30 to 45 minute ideas call with the team. No sales pitch, just honest advice and a few ideas you can use straight away. Book your free ideas call or send us a message.
